Glossybox UK – A general review

This is a general review, for specific month reviews, including product reviews, search by box name and month or look out for upcoming review posts.

Glossybox advertises itself as “UK’s No. 1 beauty box”. Weirdly, so does Birchbox! It is not clear on what terms they are making this claim, is it subscriber numbers? Value for money? I will keep you posted if I find out!

If you know, let us know! On what basis are these claims on? Are they just simply…promotional lies? There can only be one No. 1 so at least one of the two is generous with their claim. Are they both No. 1 in different areas? One in subscribers, other in revenue?

Anyways, onwards!

Glossybox is currently £10 + £3.25 P&P a month, if you choose the monthly rolling option where you are free to cancel anytime. It is slightly cheaper if you commit for 3 or 6 months (£0.50 and £1.00 a month respectively). Unlike Cohorted where you have to pre-order for next month, you will receive your first box the month you subscribed (within a few days) unless the box is out of stock. It usually contains 5 personalised beauty products each month and a leaflet with a little info about each product. Glossybox, like Birchbox, also allows you to create a “personal beauty profile” so you can let them know if you are a blonde or brunette or if you have oily skin etc so that’s what they mean by personalised.

The personalisation is slightly higher than in Birchbox. Usually, there are 3 products that everyone gets and 2 that vary in each box. They usually also have a small selection of the “varied” products, 3-4 different ones (this varies), and they give you the ones out of the 3-4 that are most suited to your profile. So again like the Birchbox, personalised….to an extend but atleast 2 of the 5 are chosen for your profile not 1 like out of 5 in Birchbox.
The box is always a standard pink “gift” box with a top lid. The design print doesn’t change unless the box is a special edition, like for example in February it was designed to follow the month’s love theme. Despite the repeating design however, it is still a pretty, sturdy box, of a decent size, that you can use for storage or maybe even gift giving! The contents come in a bed of black straw-like material and are all wrapped nicely with a pink paper and held together with a Glossybox sticker. It looks absolutely lovely to open. It is a gift to yourself!

GlossyBox March 1 2017GlossyBox March 2 2017

Glossybox also hosts a monthly theme which relates to the products that are included. It has a good balance between cheaper brands and products that are more mainstream. I wouldn’t describe this box as “high end” (like for example the Cohorted box) but neither as “drug store” cheapness (like the Birchbox most of the time). I must admit, even with the lack of unique box design each month, which can make your box collection over the months rather boring, but their revenue higher, out of the four beauty boxes I subscribe to (Birchbox, Glossybox, Feel Fantastic box and Cohorted), Glossybox is the one I look forward to opening the most! There will always be a month, or a few, where you might not like your boxes as much as other month’s but I find that Glossybox is actually the most consistently pleasing beauty box for me!

The Glossybox products are mostly travel size (10-30mL and sometimes bigger!) and not often the small, 1-2 time use samples, which is amazing. Additionally, as opposed to Birchbox, when Glossybox includes the bigger than sample size tubes, they are always full! The quantities of the products included are always more than enough to try out for a week minimum and that’s amazing. There are quite few products actually that I have been using for months! You will definetely get enough product amount to try it out long enough to form an opinion on whether you will ever buy those products full size or not. As opposed to Birchbox, most products arrive sealed so you know that noone opened or used them which also makes their 6M, 12M, 24M or whatever their exparation date is, more accurate.

Glossybox also has a loyalty scheme but it is not as rewarding as the Birchbox one. If you review the products of your monthly box, on their online website, you will receive Glossydots (let’s give it to them that’s an amazing branding name and for some unknown girly reason, Glossydots make me excited). Eventually, while you collect Glossydots you will earn a free box (1000 Glossydots for a free box). Rough maths shows that at the current Glossydot rate, and if you review all your items each month, you will get 1 free box every 9 boxes so roughly, 1 free box a year. That’s not bad, anything free is nice right? But for all that reviewing work, it is definitely not as rewarding as the Birchbox scheme.

Let’s think about this further, one free box (does this include free postage?it is not clear) is £10. So is all that time of you reviewing products for 10 months worth £10? I think not. No matter what your qualification, profession or social standing you can safely assume, that chunk of your time is worth more than that. Weirdly enough, I still do it. Why may you ask? I don’t know! Maybe that one free box is psychologically (but not actually) convincing enough? Damn those promotional traps…

Like Birchbox, Glossy box also rewards you for inviting friends. Your friend will get 20% off their first box and you will receive a large amount of Glossydots. However! Some months they are promotional offers like for example, get your first box half price, which is obviously a 50% discount, as opposed to the 20% off, and so your friend might be better off not subscribing through your link! These could be because they are trying to get rid off the current month’s stock or even due to lowering subscription numbers for that month. Always check first what their current subscription offer is!
For more info:

Finally, like Birchbox, Glossybox has a preview of their current month’s products on their website but unlike Birchbox which displays all of them, they only show 3 out of 5. I’m assuming they show the 3 products that are common for everyone and leave out the 2 that are personalised to your beauty profile. I find that slightly annoying as I like the surprise element when I open my boxes so I try to avoid their emails and website until I have opened my box. Sadly, you cannot avoid one product spoiler per month as they feature in the current month’s box one of the next month’s products. Sometimes this is not so bad as you get to choose colours, like for example what colours do you want your eye pallete to have, but other times there is no choice and it is just a spoiler. This is meant to create excitement for next month and if it happens to be a product you specifically wanted to try it can create a reasonable amount of excitement, however, for me it is more of a spoiler. I do love however, that this feature gives you some sense of commitment as to what is going in the box next month, so it gives you the feel that they are preparing the box already rather than the feeling of random products being included because they had no time to get other deals.

Personal opinion: Is it my favourite? Dammit, it is. I admit it! The size of the products is very good and the brands included are a nice balance between cheap and mainstream. The personalisation is higher than in any of the four boxes I subscribe to and most of the products come sealed. This box is a very good value for money and the excitement factor to open the box and try the products is definitely consistent and high!

For more info or if you wish to subscribe:
I avoid giving out my personal invite link, even though we would both get rewards from it, because I would like to avoid situations where my reviews are viewed to support my personal benefit.

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